ECR Award

ECR stands for Efficient Consumer Response, it is a neutral platform to make this collaboration possible. Collaboration is only possible because companies believe in it and invest time and effort in it. The ECR award wants to reward this effort by honoring the best collaboration project. And maybe you will not only win the ECR Belgilux Award, but also the ECR Europe Best Activation Award.


  • At least two business (supply chain) partners collaborated: A supplier and retailer/wholesaler, or a retailer/wholesaler and a service provider, or a supplier and a service provider.
  • The project resulted in an optimized value chain or increased the sales of a category
  • The project resulted in a benefit for all parties involved
  • The headlines of the project can be shared with the ECR community


Winner 2014-2015

The ECR award 2014-2015 goes to...

CHEP, Colruyt, Delhaize, FrieslandCampina and Remitrans for their partnership in realizing an optimal delivery schedule using a Compressed Natural Gas truck. 
Results? CO2 reduction of 70% & optimal use (= permanently on the road & fully loaded).

Watch video online!

ECR Award 2015